When it comes to measuring returns on any web property, ZAN Solutions provide such concrete details as how many people visited your site, how many of those visitors were unique visitors, how they came to the site directly/diverted, health of your website, bounce rate with pages, what keywords they searched with on the site’s search engine, how long they stayed on a given page or on the entire site, what links they clicked on and when they left the site.
This allows us, and the client, to strategize things in a better manner. It also allows both parties to effectively measure performance and results against pre-defined KPIs.